The first variable of building MR.MARK is quality. It is a basic belief. A good branding must have good quality as a basic support. In order to implement this belief.MR MARK insists all the tools produced must meet the standard of ISO 3318:1990. ISO1174:1996 and also Germany DIN.Besides, it must possess performance and safety standard.

建设MR.MARK品牌的第一元素便是品质，这是最基本的信念，好品牌必须有好品质作为骨架在支撑， 为了实践这信念， MR MARK 坚持所生产的工需符合 ISO3318:1990. ISO1174:1996 以及德国DIN 国际标准， 绝对合乎表现水平安全标准。

The second variable of building MR.MARK is pricing MR.MARK has published competitiveness report annually.MR.MARK will insist the price setting must possess competitiveness in the markets. This is the most reasonable system of price setting, and also the customer's perceived value price setting system.

建设MR.MARK品牌的第二元素便是价格，MR.MARK 每年出版的一本竟争力报告书， 并且坚持必须以符合市场最具竟争性的价格来决定卖价，这肯定是最合理的定价系统， 也是顾客价格的定价系统。

The third variable of building MR.MARK is service. MR.MARK believes majority of customers dislike hard selling approach, they preferred servicing.

建设MR.MARK品牌的第三元素便是服务，MR.MARK 相信"多数顾客不喜欢被推销，只喜欢被服务。"

The forth variable of building MR.MARK is emotion. MR.MARK hopes worldwide employees possess a persistent belief.This belief brings us unlimited energy and power, a kind of reach for the star,never give up, self challenging limitation spirit.This is love value which MR.MARK insisted.

建设MR.MARK品牌的第四元素便是感情意识，MR.MARK希望全世界工友都具备一种坚定不移的信念，这般信念带给我们无穷无尽的力量与气魄，一股坚持到底，决不放弃，挑战自我局限的精神，这也是MR.MARK 品牌所坚持的核心价值。

The fifth variable of building MR.MARK is mind-set. MR.MARK strongly believes enterprise can continuous revolution a product quality can be improved, organization can continuous improve. Employee can coetaneous adding value through branding mind set. This is the right definition of MR.MARK.

MR.MARK believes in product development entrepreneur to bring forth revolutionize change and improvement in quality and organization.

MR.MARK is ultimate definition of a strong also stable and affectionate branding.

建设MR MARK品牌的第五元素便是思维，MR MARK 深信通过品牌思维企业才可以不停创新， 产品可以不断改良，组织不断进步，职员不断增值，这是品牌真正的定义。